Sony's worldwide reputation for creating unique, attractive, high-quality, advanced technology products rests on a long line of innovations embraced by people from all walks of life. With a diverse product lineup serving a variety of lifestyles & industries, Sony continuously strives to introduce new products & technologies to meet changing market needs. ...

Sony AIT (Advanced Intelligent Tape) format is intelligently engineered to stand apart
- no other tape cartridge features both
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With the boom of the information age, there is a growing demand for higher-capacity, faster, more dependable media products. Sony quickly responds to your needs through highly reliable media that safely & accurately stores ever-increasing volumes of data. Sony's line-up of data media makes use of the latest technology to accommodate a wide range of applications. With Sony media, you can be sure that your every storage need is met with the highest level of quality. This cleaning tape is designed to be used up to 50 times. ...

The AIT format employs Sonys highly regarded magnetic recording technology for commercial recording devices. AIT is superior in reliability & performance to all other data-storage media in the world. The SDX2-50W cartridge features the newly developed non-contact R-MIC (Remote Memory In Cassette) system, in which IC-card memory technology is used to enable faster & easier control. ...

This compact, high-performance 3.5cm full frame format mid-range zoom lens has been specifically designed bring out the full performance potential of the a 7-series full frame E-mount bodies. True to the " Tessar" concept, the SEL2470Z offers superior sharpness & contrast in an ultra-compact lens design. A constant F4 maximum aperture throughout the zoom range allows the user to use optimum exposure parameters that will create the desired "look" at any focal length. The ability to use F4 at the telephoto end of the zoom range also reduces the need to use high ISO settings, & allows the use of high shutter speeds to capture action when necessary. A circular aperture design helps to deliver smooth background defocusing. ...

The Sony SEL50F18 is perfect for portraiture & a range of other subjects. The f/1.8 max aperture & optical image stabilization provide impressive image quality under low-light conditions & when capturing video. ...

Helps recover your data Enjoy the relief of recovery. Download software to easily restore photos & videos saved to Sony memory media. stunning slideshows With x-Pict Story, it's easy to bring your photos to life. Captivate your audience with visual effects & a customized soundtrack. High reliability Your most precious files require maximum reliability. Ensure ultimate durability with Sony memory media products. ...

Whether you are in bright daylight or in low light conditions, with the Xperia Z2 Tablet, you still can watch entertainment in full, vivid color. The Xperia Z2 Tablet's 10.1-inch Full HD display is embedded with Sony BRAVIA TV technology expertise. At its core, TRILUMINOS Display for mobile creates a wider palette of rich, natural tones while innovative Live Color LED technology provides vivid & deep colors on a tablet without the risk of oversaturation. Finally, unique to Sony, the X-Reality for mobile picture engine analyzes each image to optimize color, sharpness & contrast while super resolution reproduces lacking pixels. So you always get sharp images & videos, even from low quality content such as still pictures & web videos. When holding a tablet your hand can sometimes get in the way of the speakers. But with Sony's S-Force Front Surround audio technology coming at you via specially positioned speakers at the front of the Xperia Z2, you can enjoy dynamic sound as it was intended at over 100 DB. & if you are on the move & want to watch your favorite film, you no longer need to worry about the background noise from busy streets, noisy trains or even on flights. The Xperia Z2 Tablet supports digital noise canceling technology which significantly reduces ambient noise. Just make sure you use your digital noise cancellation headset. The Xperia Z2 Tablet is created with a sleek design using premium material, which makes the Xperia Z2 Tablet one of the slimmest & lightest waterproof tablets on the market. Every single detail has been carefully crafted so you can enjoy a tablet that is not only beautiful to look at, but is also extremely portable & comfortable to hold with just one h&. ...

Sonys Skype™ camera & microphone for audio & video chat enables crisp & clear picture quality with HD signal. Two unidirectional microphones capture pristine audio, while the simple plug & play USB (Universal Serial Bus) connection makes this one easy to use device. ...

Sony's Skype™ camera & microphone for audio & video chat enables crisp & clear picture quality with HD signal. Two unidirectional microphones capture pristine audio, while the simple plug & play USB (Universal Serial Bus) connection makes this one easy to use device. ...