MSI's Twin Frozr has been the industry defining graphics card cooler. The first Twin Frozr kicked of the dual-fan trend & today MSI stays true to its dual-fan dual-slot design where others have to resort to less effective means. The other part that the Twin Frozr cooler uses is a large Aluminum fin grid array that provides a huge amount of surface area for cooling. Heat from the GPU is transferred to the fin grid array by virtue of heat pipes with MSI's special Super Pipe technology. Super Pipes transfer heat twice as fast as regular heat pipes enabling an MSI GAMING graphics card to stay cooler than the competition.