ASUS Prime is the next evolution of the ASUS motherboard, born of a pedigree that stretches back to 1989. ASUS team of world-class engineers is passionate about empowering everyone to enjoy the benefits of customization & tuning, & the driving force behind the development of Prime is to make advanced enthusiast controls easily accessible
- maximizing performance, stability & compatibility for the very best DIY PC experiences. Simply stated: it's time for Prime.
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**AMD AM4 ATX motherboard with Aura Sync, DDR4 3200 M Hz, 32 Gb/s M.2, DP/HDMI, SATA 6GB/s, USB (Universal Serial Bus) 3.1**
- 5-Way Optimization: One-click system-wide tuning that now also senses GPU temperatures to ensure cooler gaming
- ASUS Aura Sync Â- WorldÂ’s first synced RGB lighting with easy controls to orchestrate Aura Sync-capable hardware
- Refined Audio: Realtek ALC1220 codec provides pristine & powerful audio quality
- ASUS Safe Slot: Patent-pending PCIe with enhanced retention & shearing resistance
- 5X Protection III: Multiple hardware safeguards to protect components from damage by power or electrical surges ASUS Prime is the next evolution of the ASUS motherboard, born of a pedigree that stretches back to 1989. Our team of world-class engineers are passionate about empowering everyone to enjoy the benefits of customization & tuning, & the driving force behind the development of Prime is to make advanced enthusiast controls easily accessible — maximizing performance, stability & compatibility for the very best DIY PC experiences. Simply stated: it's time for Prime. ** One-click Overclock & Cooling** Get performance, efficiency, digital power, fan control, networking & audio tuning
- all tailored with just one click. ASUS 5-Way Optimization makes your PC smart. It dynamically optimizes essential aspects of your system based on real-time usage — so you get superb CPU performance, everyday energy savings, ultra-stable digital power, cool & quiet fans, & now networking & audio settings that are tailored to your apps. In short, 5-Way ASUS Optimization ensures that your PC is perfect for gaming, entertainment & productivity! • Games run swiftly & smoothly with high performance, prioritized bandwidth & vivid sound. • Fans stay whisper-quiet for everyday computing, & ensure extreme cooling efficiency when gaming. • Stutter is eliminated for smooth-running apps, even under heavy loading. • Energy=-conserving





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ASUS PRIME Z270-A LGA1151 DDR4 DP HDMI DVI M.2 USB (Universal Serial Bus) 3.1 Z270 ATX Motherboard
- 5-Way Optimization with Auto-Tuning
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ASUS PRIME Z270-K LGA1151 DDR4 HDMI DVI VGA M.2 Z270 ATX Motherboard with USB (Universal Serial Bus) 3.1
- Maximize your connectivity
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ASUS PRIME Z270-P LGA1151 DDR4 HDMI DVI M.2 USB (Universal Serial Bus) 3.0 Z270 ATX Motherboard
- Maximize your connectivity &
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ASUS Prime Z370 Series motherboards provide the solid foundation needed for your first build, plus loads of scope to grow with your ambitions. You will benefit from advanced technologies
- including automated system tuning, comprehensive cooling controls, immersive onboard audio, & support for the ASUS Fan Extension Card. Build smart & easy with ASUS Prime Z370.
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ASUS Prime Z370 Series motherboards provide the solid foundation needed for your first build, plus loads of scope to grow with your ambitions. ASUS has melded all the good stuff that's packed into the latest 8th Generation Intel Core processors with essential ASUS design & engineering, so you benefit from industry-leading technologies
- including automated system tuning, comprehensive cooling controls, immersive onboard audio, & support for the ASUS Fan Extension Card. Build smart & easy with ASUS Prime Z370.
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The bold & youthful ASUS Vivo Book series is designed to represent who you are. With top-notch performance, the innovative Ergo Lift hinge, & Nano Edge display, it helps you get the job done. Your future is what you make of it, & Vivo Book has the tools to help you every step of the way. Powerful processors, stunning graphics & innovative features help make your day so much more productive & efficient. ...

The ASUS R540 series is powered by high-performance processors to give you smooth & responsive computing performance. With amazing graphics & enhanced onboard memory controller, it is an ideal daily computing platform. ...

The ASUSPRO BU400 Ultrabook makes business more mobile, durable, secure, & productive. The BU400 offers complete reliability, meeting much higher industry standards then other notebooks in drop tests, hinge cycle tests, & panel pressure testing. It uses a reinforced carbon fiber structure, anti-shock hard drive, & spill-resistant keyboard. ...