** Energy Saving** Enjoy the bright screen without any image loss. Save additional energy compared to conventional LED monitors. * Conserve energy by adjusting screen brightness. ** Reader Mode** By reducing blue light to protect your eyes, Reader Mode provides optimal condition for reading. With just a touch of a button, you can comfortably read on the monitor for longer periods of time without straining your eyes. ** Flicker Safe** Protect your eyes from exhausting flickers & blue lights. LG's new Flicker Safe system is always on to reduce the flicker level to almost-zero. In addition, activate the Reader Mode to minimize harmful blue lights with a simple touch of a hot-key. Spend as long as you want working, gaming, or watching movies without burdening your eyes. Use the convenient & easy hot keys for more satisfaction. ** Ergonomic Design** Our swivel tilting monitor has diverse swivel & tilt options ranged from 15° to 68° & from -5° to 35° respectively, to be perfectly adjusted for varied eye level & working conditions. Also, our pivot monitor can be changed to vertical anytime you want, keeping up with business situations like dealing with vertically long contents. ** Built-in Power** Experience built-in adaptor which used to be assembled in the power cable. Feel how our built-in adaptor remarkably changed installation time to be a more convenient by omitting any struggles to pull it out from small size cable hole.