**LG Nano Cell TV.** Alive with Pure Colors in Real 8K. LGNano Cell TV is immediately distinguishable from your standard LCD TV thanks to Pure Colors. Combined with a beautiful Real 8K display, Pure Colors deliver a more accurate, high-quality picture to heighten your immersion. ** Every color crystal clear.** LGNano Cell TV utilizes nanoparticles, our own distinctive Nano technology, to filter & refine color, removing impurities from RGB wavelengths. This means that only pure, accurate colors will be displayed on screen. The result is a more vibrant, more realistic picture that will bring your content to life. ** Darkness brings out the detail.** LGNano Cell TV isn't afraid of a dark space. With Full Array Dimming, Nano Cell precisely controls individual LED backlight units. This results in deeper blacks & minimal backlight bleeding for greater contrast & a more detailed picture. ** Why Real 8K?** LGNano Cell TV delivers a Real 8K experience that's up there with the best. Nano Cell's mastery of color, combined with Approx. 33 million densely packed pixels, delivers a stunning, high-resolution picture that far surpasses the standard for 8K TV. ** Certified 8K Ultra HD.** According to the CTA Â- when defining resolution Â- a contrast modulation (CM) must be 50% or more. The higher the CM value, the clearer the image. Nano Cell TV, which has a 97.8% of CM level, exceeds international standards, making pure colours even clearer. ** Nano Cell Cinema.** Performance worthy of the big screen. Pure Colors & a host of the latest display technologies bring the movie theatre into your home with LGNano Cell TV. Our enhanced HDR, Dolby's upgraded technologies, & a cinematic mode that's fresh out of the studio deliver a truly cinematic experience. ** Dolby Vision IQ & Dolby Atmos** A transformative TV experience. Dolby Vision IQ intelligently adjusts picture settings based on content genre & ambient surr