**LIGHT UP YOUR WORLD with SELF-LIT Pi XELS** LGOLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality & a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. ** What makes OLED unlike anything else?** The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LGOLED TVs are capable of extreme realism & unique designs. **100 million reasons to love OLED.** When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black & accurate colour. The result is a viewing experience like no other. **OLED puts LED in the shade.** Put simply, OLED has millions of self-lit pixels that can turn on & off to achieve perfect black & infinite contrast. That black is better than both mini-LED & LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow. **OLED passes with flying colours.** Global testing agency Intertek has confirmed that LGOLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended. **A dazzling display of colour.** LGOLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LGTVs. With 100% Colour Volume, LGOLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid & lifelike with full saturation no matter how bright or dark the display. **A view found nowhere else.** If you're looking for a TV like no other, look