HP Ultrium tape technology has been designed to deliver exceptional reliability & performance at the lowest cost per GB. The Ultrium format builds on the best of existing technologies; open standards increase innovation & widen customer choice in terms of performance, capacity, & form factor. Backed by HPs exhaustive media qualification process, HP Ultrium data cartridges support all HP Storage Works & non HP Ultrium tape devices. HPs Custom Labeled Data Cartridges allow customers to place a custom order with HP & specifically define the exact barcode sequence printed on each label. Customers should expect a longer lead time for custom order processing.