Exclusive Direct CU II cooling technology features direct-GPU contact heatpipes that transports more heat away from the GPU & outperform reference designs, achieving up to 30% cooler gaming performance. Direct CU II features dual 0 d B fans engineered with a patented wing-blade design that delivers maximum air flow & enhanced 105% static pressure over the heat sink, while operating at 3x quieter volumes than reference cards. The 0d B fans also let you enjoy games in complete silence & make Direct CU II the coolest & quietest graphics card in the market. All ASUS graphics cards are produced using Auto-Extreme technology, an industry-exclusive, 100% automated production process that incorporates premium materials to set a standard of quality. Auto-Extreme technology ensures consistent graphics card quality as well as enhanced performance & longevity. This manufacturing process is also environmentally friendly, eliminating harsh chemicals & reducing power consumption by 50%.