You don't even need to say anything about The Gimp neoprene laptop wrap. People just look at it & already they've purchased one in their heads. You could have the crappiest laptop wrap in the world & you'd still buy it just because it looks so great. Hell, if you didn't even have a laptop you'd probably go out & buy one, just so you could wrap The Gimp around anything. & what is even better, is that The New Gimp comes with the Moses Effect. The Moses Effect is a special surface treatment that has been applied to the neoprene allowing it to repel dust, water & other liquids to simply bead or roll off. The neoprene is now even more durable, robust, & thus less affected by dust & dirt.