The concept of Best value is to offer customers the best value product, sourced from a variety of manufacturers all over the world, in any given category, at any point in time. The products selected for our Best value range are carefully evaluated in terms of price, performance & manufacturing quality before they make it onto our website. Although certainly a value br&, Best value products are never inferior quality... just superb value for your money. Description Serial ATA (or SATA) has been designed as a replacement for the existing 40 way IDE cable, the SATA connector & cable are smaller (which improves air circulation), with a reduced operating voltage & pin amount (7 as opposed to 40), the current data transfer rate is ATA-150 (1.5 Gbps).