ASUS R7265 is equipped with loads of exclusive ASUS technologies & tools including Direct CU II for 20% cooler & three-times (3x) quieter gaming performance, super alloy power components for vastly enhanced longevity & GPU tweak, an easy-to-use software tool that allows users to squeeze more performance out of the GPU. Flattened copper heatpipes make direct contact with GPU surfaces so heat is dissipated more efficiently, delivering 20% cooler & 3x quieter performance than reference. Exclusively-formulated alloy components boost performance by reducing power loss, enhancing durability, & achieving cooler operation. Choke concrete cores eliminate buzzing sound under full load while capacitors assure a 50, 000-hour lifespan: equivalent to 2.5 times longer than traditional capacitors.