** The future of television is here.** Apple TV gives you access to the best 1080p HD content
- including blockbuster movies, your music & photos, & more
- right on your widescreen TV. TV is a major part of our lives. We gather together around our big screens to watch big shows & big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision with a new operating system called tv OS, innovative ways to connect with your screen, & a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed. Apps are the future of television. Think about it. On your mobile devices & computers, you already use apps to access all sorts of entertainment. & thats exactly where TV in the living room is heading too. Apps allow you to make individual choices about what you want to watch. & when & where you want to watch it. With the new Apple TV & its powerful new tv OS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad. ** All the entertainment your TV can handle.** i Tunes films & TV programmes. Netflix & Now TV. Live sport & news. & so much more. If its worth watching, theres definitely an app for that. ** Games & apps on TV. Its going to be huge.** The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family games night. We cant wait to see where developers take this. ** The television finally gets some technology love.** With the advent of iPhone & iPad, many of the big innovations & newest technologies have focused on the small screens that fit in our pockets or that we carry