Blossom Robe

Blossom - A common term used to describe the flowers of stone fruit trees

Chocolate - A confectionary food made from the cacao bean

Chocolate - A brown colour

Pink - A colour made by combining red and white

soft - A descriptive word for an item/sound which is gentle to the touch or ears

Lace - A fabric that consists of patterns and considered luxury on garments

Winter - The fourth season of a year that comes between Spring and Autumn

Robe - A long garment, usually know as a dressing gown.

Glamour - A quality of elegance and sexually attractive sophistication

Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux. Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.