Rosabelle Cotton Thong

Cotton - A natural fibre grown on cotton plants

Rose - Commonly associated with a light pink colour

Rose - A fragrant garden plant

Chic - A design term meaning smart or stylish

Blue - A primary colour

Bow - A type of Knot used on cloting

Bow - A weapon used for firing arrows

Button - A round or square object used for fastening clothing or other items

ribbon - A thin band of material usually cloth, plastic or metal used primarily for tying and binding.

button - A small fastener used on clothing to secure two pieces of fabric together.

soft - A descriptive word for an item/sound which is gentle to the touch or ears

Thong - A garment similar to a bikini bottom but with minimal rear covering to show off the buttocks

Love - Someone who shows deep affection for someone else.

Cotton - A 100% natural fibre coming from a cotton boll.

Simple - Basic, easy no difficulty in understanding.

Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux. Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.