Poppy Embroidered Shorts

Embroidered - A decorative stitching technique

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Blossom - A common term used to describe the flowers of stone fruit trees

Pink - A colour made by combining red and white

Bow - A type of Knot used on cloting

Bow - A weapon used for firing arrows

embroidery - The art of decorating fabric with a needle and thread or yarn.

Embroidery - A thread based symbol.

Ideal - Something that satisfies a perfect criteria.

This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux. Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.