All picture holders look similar, they are mainly frames. This designer thinks that a picture is more important than the frame, which must disapear. It's from that point of view that he will make a lot of prototypes with many materials & shapes, until he finds the solution. This object improves the display of a picture (5.9 inch x 8.7 inch maxi). This patented concept consists in holding the picture like it was floating in the air. It's a fine quality work, based on an original concept thought by a designer.