Donovan Chino Charcoal

Cotton - A natural fibre grown on cotton plants

Button - A round or square object used for fastening clothing or other items

Pockets - A small bag to carry items usually sewn on the side of garments

button - A small fastener used on clothing to secure two pieces of fabric together.

Leg - A body part attached to the buttock

Trousers - An item of clothing. Trousers cover each leg individually unlike a skirt. Trousers stars at the waist and finish at persons ankle.

Small - something that takes up less space than normal.

Elasticated - A strip of elastic allows expansion and contraction. Commonly used in clothing in cuffs and waistbands to acheive a snug fit

Cotton - A 100% natural fibre coming from a cotton boll.

Cuff - A band of fabric towards the end of a sleeve that can be turned back or fastened usually with a button.

Pocket - A bag shaped insert in clothing used to carry items

Chino - A twill fabric often used to make trousers called Chinos. Originally developed as a hard wearing material for the French and British military

Originally founded in 1912, Blue Inc, as it is known today, is a leading high street fashion retailer catering to men, women and teenagers. They originally only sold fashion for the young male market but they rebranded themselves in 1997 to become the unisex high street retailer that we see today. They now have 205 stores nationwide and are still expanding. One unique selling point of the brand is that they stock 90% of fashion from their own label. This means that they are able to offer exclusivity on their products and offer customers items they cannot get elsewhere. However, they also stock some top designer brands such as Ben Sherman, Crosshatch, Police, Diesel and BC London. Their fashion range is youth inspired and fashionable. They sell a range of jeans, jackets, casual clothes, evening wear and T Shirts and always aim to make sure their stock reflects current trends.