Regular Fit Dark Wash Jeans Blue

Embossed - A raised area of text or print

Blue - A primary colour

Button - A round or square object used for fastening clothing or other items

Pockets - A small bag to carry items usually sewn on the side of garments

button - A small fastener used on clothing to secure two pieces of fabric together.

wash - To clean an item, usually using water and a detergent

Dark - A colour which absorbs visable ligt so apears less light than objects that reflect light

Logo - A symbol that is usually associated with a brand or product.

Twin - A pair of people or animals that are born at the same time.

Pocket - A bag shaped insert in clothing used to carry items

Originally founded in 1912, Blue Inc, as it is known today, is a leading high street fashion retailer catering to men, women and teenagers. They originally only sold fashion for the young male market but they rebranded themselves in 1997 to become the unisex high street retailer that we see today. They now have 205 stores nationwide and are still expanding. One unique selling point of the brand is that they stock 90% of fashion from their own label. This means that they are able to offer exclusivity on their products and offer customers items they cannot get elsewhere. However, they also stock some top designer brands such as Ben Sherman, Crosshatch, Police, Diesel and BC London. Their fashion range is youth inspired and fashionable. They sell a range of jeans, jackets, casual clothes, evening wear and T Shirts and always aim to make sure their stock reflects current trends.