Devoted Hooded Bomber Jacket Black

Epaulettes - A decorative shoulder attachment

Jacket - A type of garment worn on the upper body usualy outdoors. Also know as an anorak or parka

ZIP - A device (Usualy Metal) used for temporarily attaching two pieces of fabric together

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Pockets - A small bag to carry items usually sewn on the side of garments

edge - Enhanced data rates for GSM evolution also known as enhanced GPRS. A mobile phone technology with improved data transmission rates.

edge - The point at which two surfaces meet

Studs - a small often round metal object, can be used in fashion or industry

Elasticated - A strip of elastic allows expansion and contraction. Commonly used in clothing in cuffs and waistbands to acheive a snug fit

Zip - A Fastening which can open and close to get inside.

Twin - A pair of people or animals that are born at the same time.

Pocket - A bag shaped insert in clothing used to carry items

Originally founded in 1912, Blue Inc, as it is known today, is a leading high street fashion retailer catering to men, women and teenagers. They originally only sold fashion for the young male market but they rebranded themselves in 1997 to become the unisex high street retailer that we see today. They now have 205 stores nationwide and are still expanding. One unique selling point of the brand is that they stock 90% of fashion from their own label. This means that they are able to offer exclusivity on their products and offer customers items they cannot get elsewhere. However, they also stock some top designer brands such as Ben Sherman, Crosshatch, Police, Diesel and BC London. Their fashion range is youth inspired and fashionable. They sell a range of jeans, jackets, casual clothes, evening wear and T Shirts and always aim to make sure their stock reflects current trends.