Pack On The Colour With La Riche Directions Hair Dye In Plum! Lovers of the brand will appreciate the solid & bold colour that this hair dye gives thatÂs ideal for anyone who loves alternative hairstyles. This La Riche Directions Plum hair dye pack has 4 x 88ml tubs, so if you particularly love this colour, then you can always have a backup for touch-ups! Why settle for dull & regular locks when you could truly express yourself with a burst of colour? The La Riche Directions Plum hair dye pack is ideal for anyone looking for reliable colour that gives pure colour, but doesnÂt become a pain for when you want to switch up your colour for something different. Let Your Hair Down After YouÂve Used The La Riche Directions Plum Hair Dye Pack! If youÂre a big fan of bold hair colours, or have long locks in need of a little more attention than other hair types, then the La Riche Directions Plum hair dye pack was made for you! Each pack comes with detailed instructions so you can create the perfect look whenever you need to. When it comes to quality hair dye brands, youÂll have trouble topping La Riche. This brand does something which many didnÂt think was possible, which was create bold & quality looking hair colour at affordable prices. The La Riche Directions Plum hair dye pack is affordable enough so that you can stock up on your favourite colour & keep your signature look. Please Note: Hair dye results may vary depending on hair type, hair porosity base colour.