In 1939, former New York City stock broker Richmond Hobson has become a cowboy, his dream job. With his partner, an experienced but sarcastic cowpoke named Panhandle Phillips, Rich has a three-year old fledgling ranch in northern British Columbia. Of late, he has been having dreams of an unknown beautiful blond woman. His dreams become reality when he spots her. She is headstrong Gloria Mc Intosh, a Vancouver aspiring debutante who is the dream girl of many a man in her own social circle. But Gloria is literally swept off her feet by first sight of the mysterious cowboy. Impetuously, they get married as Gloria is willing to give up the debutante life to become a ranchers wife, something about which she knows nothing. But with all the young men being sent to war, Rich is forced to hire boys, inexperienced as cowboys, & use Gloria as a cowgirl if he & Pan & now Gloria are to survive financially on this ranch.