Rip is the World Wrestling Federation champion who is faithful to his fans & the network he wrestles for. Brell, the new head of the World Television Network, wants Rip to wrestle for his network. Rip refuses & goes back to his normal life. Still looking for a way to raise ratings, Brell initiates a show called " The Battle of the Tough Guys", a violent brawling competition. A mysterious man, Zeus, wins the competition. This gets Brell to use him as an angle to get at Rip.