Intense & refreshing taste. Urtekram´s toothpaste cleans effectively with the forces of nature, & it contains a strong team. The chalk we use was created millions of years ago & is simply gathered from the bottom of the sea & then pulverised. That is also the reason that our toothpaste has the natural, light grey colour of natural chalk. Furthermore, this toothpaste has a high content of aloe vera, because it helps protect your gums & provides them with some additional care. & as a small extra bonus, Urtekram have also added myrrh, which is known for its disinfecting effect.