My Magic Mud Activated Charcoal Tooth Powder is clinically proven to whiten your teeth with scientifically demonstrated safety. As a pioneer in activated charcoal, My Magic Mud published studies & lab analyses, with a rigorous commitment to providing the objective data which has completely changed the conversation & gotten “ Big Toothpaste” on board. No Gimmicks. 100% Satisfaction Guaranteed Clinically Proven Results. Science-Verified Safety & Efficacy. Whitens & Polishes Teeth. Soothes Gums Smart Ingredients: Activated Charcoal Tooth Powder My Magic Mud has exclusive rights to a proprietary steam activated charcoal powder, which is specifically manufactured for oral care use. (It’s important to only use activated charcoal at the correct mesh & particle size or it can be too abrasive.) My Magic Mud has invested heavily into research & development, which is why you can be sure you’re making the best decision with My Magic Mud, rather than going with a knock-off br&. My Magic Mud has formulated its activated charcoal tooth powder with calcium bentonite clay, & several organic & natural extracts, which are all non-gmo, gluten-free, &, of course, free from fluoride & toxic ingredients. This original formula is now available in 3 flavours & infused with xylitol for optimal oral defense.