A drop of vanilla, a drop of goodwill. pure DKNY is more than a fragrance, its a state of mind, a way of being & a way to make a small difference, pure & simple. The drop of Vanilla in water in each fragrance is sourced from vanilla bean farmers in Uganda. Pure DKNY is partnering with CARE, a leading humanitarian organisation fighting global poverty, to help step by step, make a difference in the world.