Color Vitality products are designed to renew & refresh dyed hair, for enhanced colour retention & longevity. Shine & Shield protects coloured hair from drying out & heat damage, leaving it replenished & shiny. KMS California have been at the forefront of haircare since the brand began in 1976, in California. Patented Foundation Technology provides a solid basis for all style creations by repairing internal hair damage for easy style manageability.