Bring scarlet-hued hair back to life with this colour enhancing shampoo from Joico. The Color Infuse RED Shampoo deposits a small amount of colour on the hair to make it shine with renewed vibrancy. Bio-enhanced peptide technology repairs & protects the hair from future damage up to 25 shampoos. Joico's multi-spectrum defense complex couples UV protection with powerful antioxidants to fight fade & make colour last.