EASTON EA30 RISER BAR Easton is focused on innovation & driven by technology. That rolls off the tongue pretty easily & you’ll find it on a million corporate websites, annual reports & all kinds of prospectus. Yet few companies can back it up they way they can. Easton's founder began manufacturing arrows from aluminum instead of the material of choice for thousands of years, cedar wood, in 1939. Ever since that tradition wrecking moment, they've really, actually been a company focused on innovation & driven by technology. Really.