Simon Freeborough’s work explores the disposable trimmings of contemporary, capitalist-driven society, transforming them into lasting objects of visual admiration while always questioning the fine line between artistic practice & consumer branding. We all love the Little Trees car air freshener for adding some soft scent to our wheels
- but just imagine if it wafted Chanel over the seats! Freeborough’s little grey tree might be the most luxurious thing we can conceive of, but since Chanel doesn’t grow on trees, we’ll have to keep dreaming
- & gazing on this delicious print should do just the trick.