With the Vidal Sassoon VSDR5825UK you can protect your hair as you create a perfect style with the Daily Hydration Hairdryer. It features an innovative on board IONIC generator which produces four times more IONS than a standard hair dryer meaning that the natural moisture of your hair is protected. The powerful 2200W motor speeds up the drying process & with 3 heat & 2 speed settings enabling you to have complete control of your style. It has a luxury soft touch finish & there is the added bonus of the unique folding handle for easy storage & travel.