The Apple MD822ZM Lightning Adapter is designed to provide an easy way to transfer your photos between your camera or memory card to your iPad or iPhone. Transferring to your iPhone or iPad is easy, once you insert your SD card into the adapter the Photo app will pop up & allow you to select which photos or videos you wish to import. It also supports most of the widely used file formats, Jpeg & RAW images can easily be transferred while HD video is also supported.