With a new A8X chip built on second-generation 64-bit desktop-class architecture, iPad Air 2 is the fastest, most powerful iPad ever. Compared with the A7 chip in the previous iPad Air, the new A8X chip delivers 40 percent faster CPU performance. With this kind of performance, you might expect a compromise or two. Like a bigger form factor or a shorter battery life. But iPad Air 2 is both thinner & lighter than the previous iPad Air. & thanks in part to the M8 motion coprocessor; it still has an incredibly long 10-hour battery life. So you can do more while carrying less. The new i Sight camera is the best iPad camera yet, with advanced optics, an enhanced sensor & a powerful Apple-designed image signal processor. There are new features like panorama, time-lapse videos, slo-mo, & burst & timer modes. The front-facing Face Time HD camera has been redesigned too, with an enhanced sensor & larger pixels for even better low-light performance. To create the astonishingly thin silhouette of iPad Air 2, Apple redesigned the Retina display, fusing what had been three layers into one. Not only did this make the display 18% thinner, it made it better, with more vivid colours & greater contrast & adding an anti-reflective coating, making it the least reflective display of any tablet in the world. ...

With a new A8X chip built on second-generation 64-bit desktop-class architecture, iPad Air 2 is the fastest, most powerful iPad ever. Compared with the A7 chip in the previous iPad Air, the new A8X chip delivers 40 percent faster CPU performance. With this kind of performance, you might expect a compromise or two. Like a bigger form factor or a shorter battery life. But iPad Air 2 is both thinner & lighter than the previous iPad Air. & thanks in part to the M8 motion coprocessor; it still has an incredibly long 10-hour battery life. So you can do more while carrying less. The new i Sight camera is the best iPad camera yet, with advanced optics, an enhanced sensor & a powerful Apple-designed image signal processor. There are new features like panorama, time-lapse videos, slo-mo, & burst & timer modes. The front-facing Face Time HD camera has been redesigned too, with an enhanced sensor & larger pixels for even better low-light performance. To create the astonishingly thin silhouette of iPad Air 2, Apple redesigned the Retina display, fusing what had been three layers into one. Not only did this make the display 18% thinner, it made it better, with more vivid colours & greater contrast & adding an anti-reflective coating, making it the least reflective display of any tablet in the world. ...

With a new A8X chip built on second-generation 64-bit desktop-class architecture, iPad Air 2 is the fastest, most powerful iPad ever. Compared with the A7 chip in the previous iPad Air, the new A8X chip delivers 40 percent faster CPU performance. With this kind of performance, you might expect a compromise or two. Like a bigger form factor or a shorter battery life. But iPad Air 2 is both thinner & lighter than the previous iPad Air. & thanks in part to the M8 motion coprocessor; it still has an incredibly long 10-hour battery life. So you can do more while carrying less. The new i Sight camera is the best iPad camera yet, with advanced optics, an enhanced sensor & a powerful Apple-designed image signal processor. There are new features like panorama, time-lapse videos, slo-mo, & burst & timer modes. The front-facing Face Time HD camera has been redesigned too, with an enhanced sensor & larger pixels for even better low-light performance. To create the astonishingly thin silhouette of iPad Air 2, Apple redesigned the Retina display, fusing what had been three layers into one. Not only did this make the display 18% thinner, it made it better, with more vivid colours & greater contrast & adding an anti-reflective coating, making it the least reflective display of any tablet in the world. ...

With a new A8X chip built on second-generation 64-bit desktop-class architecture, iPad Air 2 is the fastest, most powerful iPad ever. Compared with the A7 chip in the previous iPad Air, the new A8X chip delivers 40 percent faster CPU performance. With this kind of performance, you might expect a compromise or two. Like a bigger form factor or a shorter battery life. But iPad Air 2 is both thinner & lighter than the previous iPad Air. & thanks in part to the M8 motion coprocessor; it still has an incredibly long 10-hour battery life. So you can do more while carrying less. The new i Sight camera is the best iPad camera yet, with advanced optics, an enhanced sensor & a powerful Apple-designed image signal processor. There are new features like panorama, time-lapse videos, slo-mo, & burst & timer modes. The front-facing Face Time HD camera has been redesigned too, with an enhanced sensor & larger pixels for even better low-light performance. To create the astonishingly thin silhouette of iPad Air 2, Apple redesigned the Retina display, fusing what had been three layers into one. Not only did this make the display 18% thinner, it made it better, with more vivid colours & greater contrast & adding an anti-reflective coating, making it the least reflective display of any tablet in the world. ...

The iPad Camera Connection Kit gives you two ways to import photos & videos from a digital camera: using your cameras USB (Universal Serial Bus) cable or directly from an SD card. iPad & the Camera Connection Kit support standard photo formats, including JPEG & RAW, along with SD & HD video formats, including H.264 & MPEG-4. ...

The new iPad Air is unbelievably thin & light. & yet it's so much more powerful & capable. With the A7 chip, advanced wireless, & great apps for productivity & creativity
- all beautifully integrated with i OS 7
- iPad Air lets you do more than you ever imagined. In more places than you ever imagined. iPad Air is impossibly thin but incredibly solid thanks to its aluminium unibody design. It dropped almost a quarter of the volume of the previous-generation iPad. So it weighs just 469 grams. But what makes iPad Air truly remarkable is that it packs so much more power & capability into its sleek enclosure. So you can do even more with it, while carrying even less with you. iPad has always been about the display. & that's even more true with iPad Air. Because we reduced the width of the device, along with the bezels on the sides of the display. But the size of the stunning Retina display is exactly the same. So your content fills your view more than ever. With a 2048x 1536 resolution & over 3.1 million pixels, photos & videos shine with detail & text looks razor sharp. Pixels are indiscernible. So all you see is what you want to see. The new Apple-designed A7 chip brings 64-bit desktop-class architecture to iPad. That means up to twice the CPU speed & graphics performance for everything you do. & still up to 10 hours of battery life to study, play, build & create whatever you want, whenever you want. iPad Air is powerful, but not power hungry. Even though it's 20 per cent thinner & up to twice as fast as the previous-generation iPad, it still gives you the same incredible 10-hour battery life. That's because the A7 chip isn't just more powerful, it's also more efficient. So no matter where you go with iPad Air, you'll have the battery power to go even further.

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The new iPad Air is unbelievably thin & light. & yet it's so much more powerful & capable. With the A7 chip, advanced wireless, & great apps for productivity & creativity
- all beautifully integrated with i OS 7
- iPad Air lets you do more than you ever imagined. In more places than you ever imagined. iPad Air is impossibly thin but incredibly solid thanks to its aluminium unibody design. It dropped almost a quarter of the volume of the previous-generation iPad. So it weighs just 469 grams. But what makes iPad Air truly remarkable is that it packs so much more power & capability into its sleek enclosure. So you can do even more with it, while carrying even less with you. iPad has always been about the display. & that's even more true with iPad Air. Because we reduced the width of the device, along with the bezels on the sides of the display. But the size of the stunning Retina display is exactly the same. So your content fills your view more than ever. With a 2048x 1536 resolution & over 3.1 million pixels, photos & videos shine with detail & text looks razor sharp. Pixels are indiscernible. So all you see is what you want to see. The new Apple-designed A7 chip brings 64-bit desktop-class architecture to iPad. That means up to twice the CPU speed & graphics performance for everything you do. & still up to 10 hours of battery life to study, play, build & create whatever you want, whenever you want. iPad Air is powerful, but not power hungry. Even though it's 20 per cent thinner & up to twice as fast as the previous-generation iPad, it still gives you the same incredible 10-hour battery life.1 That's because the A7 chip isn't just more powerful, it's also more efficient. So no matter where you go with iPad Air, you'll have the battery power to go even further.

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The new iPad Air is unbelievably thin & light. & yet it's so much more powerful & capable. With the A7 chip, advanced wireless, & great apps for productivity & creativity
- all beautifully integrated with i OS 7
- iPad Air lets you do more than you ever imagined. In more places than you ever imagined. iPad Air is impossibly thin but incredibly solid thanks to its aluminium unibody design. It dropped almost a quarter of the volume of the previous-generation iPad. So it weighs just 469 grams. But what makes iPad Air truly remarkable is that it packs so much more power & capability into its sleek enclosure. So you can do even more with it, while carrying even less with you. iPad has always been about the display. & that's even more true with iPad Air. Because we reduced the width of the device, along with the bezels on the sides of the display. But the size of the stunning Retina display is exactly the same. So your content fills your view more than ever. With a 2048x 1536 resolution & over 3.1 million pixels, photos & videos shine with detail & text looks razor sharp. Pixels are indiscernible. So all you see is what you want to see. The new Apple-designed A7 chip brings 64-bit desktop-class architecture to iPad. That means up to twice the CPU speed & graphics performance for everything you do. & still up to 10 hours of battery life to study, play, build & create whatever you want, whenever you want. iPad Air is powerful, but not power hungry. Even though it's 20 per cent thinner & up to twice as fast as the previous-generation iPad, it still gives you the same incredible 10-hour battery life.1 That's because the A7 chip isn't just more powerful, it's also more efficient. So no matter where you go with iPad Air, you'll have the battery power to go even further.

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A whole new iPad experience. The iPad Mini is a brand new way to experience iPad. The features & design you've come to love in the iPad are here, but in a smaller frame. Its 7.9" LED backlit display provides clear & crisp images whether you're viewing websites, watching movies or calling over Face Time. Its powerful A5 processor will handle all of your day to day tasks easily, providing a smooth & responsive experience whatever you do. Its thin & light design is bound to impress. At 7.2mm, it's the same thickness as a pencil & 308g makes it less than half the weight of a standard iPad making it easy to hold & perfect for those on the go. Even with all this technology, the iPad Mini still offers an impressive 10 hour battery life providing all day entertainment. ...

A whole new iPad experience. The iPad Mini is a brand new way to experience iPad. The features & design you've come to love in the iPad are here, but in a smaller frame. Its 7.9" LED backlit display provides clear & crisp images whether you're viewing websites, watching movies or calling over Face Time. Its powerful A5 processor will handle all of your day to day tasks easily, providing a smooth & responsive experience whatever you do. Its thin & light design is bound to impress. At 7.2mm, it's the same thickness as a pencil & 308g makes it less than half the weight of a standard iPad making it easy to hold & perfect for those on the go. Even with all this technology, the iPad Mini still offers an impressive 10 hour battery life providing all day entertainment. ...