Clays unique formula delivers flexible & pliable texture without weight, for grime free second day hair. With its fresh cucumber fragrance, it delivers everything you want & nothing you dont. Break through the ordinary with I-C-E HAIR high-tech styling products, which launch your hair into a new dimension of creative expression. You determine the form, function & structure of your hair. Clean & modern, streetwise yet savvy, I-C-E HAIR creates with no constraints, no barriers. To use: Apple to dry hair for a matte & textured finish. Alternatively can be used on damp hair for a more subtle finish.