You'll be blown away by the Ionic Custom Conditioning Technology, Custom settings for silky-smooth or high-volume blow-dries. Turbo Boost Long-Life, High Endurance Motor, dreies hair up to 31% faster. Exclusive Comfort Grip Technology, for easy handling & maximum styling control. Extra Lightweight. 3X Tourmaline Ceramic, helps to boost shine & reduce frizz & heat damage. Cable Length Approx. 2.3 metres.