This promotional offer applies only to the listed variants starting with 561422.xx (.xx = variant identifier). The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The energy & calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets & provides your dog with premium nutrition at a great price. Concept for Life at a glance: Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Healthy skin & shiny coat: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. Maximum digestibility: High-quality protein, combined with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Highest level of acceptance: The balanced formula combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life – tailored nutrition for your pet. More information about the individual varieties can be found here: Concept for Life
- Labrador Retriever Adult: For adult Labrador Retrievers (aged 15 months & over, weighing between 26-40kg). Concept for Life – Golden Retriever Adult: For adult Golden Retrievers (aged 15 months & over, weighing between 26-40kg). Concept for Life
- Large Adult: For large breed adult dogs (aged 15 months & over, weighing between 26-44kg). Concept for Life
- Large Junior: For large breed puppies, young dogs (aged up to 15 months, adult weight between 26-44kg) as well as pregnant & lactating dogs. Concept for Life
- Large Senior: For large breed senior dogs (aged 6 years & over, weighing between 26-44kg). Concept for Life
- Large Light: For large breed, overweight adult dogs (aged 15 months & over, weighing between 26-44kg). Concept for Life
- Large Sensitive: For large breed adult dogs (aged 15 months & over, weighing between 26-44kg) with sensitive digestive systems. Concept for Life
- Medium Adult: For medium breed adult dogs (aged 12 months & over, weighing between 11-25kg). Concept for Life
- Medium Junior: For medium breed puppies, young dogs (aged up to 12 months, adult weight between 11-25kg) as well as pregnant & lactating dogs. Concept for Life
- Medium Senior: For medium breed senior dogs (aged 7 years & over, weighing between 11-25kg). Concept for Life
- Medium Light: For medium breed, overweight adult dogs (aged 12 months & over, weighing between 11-25kg). Concept for Life
- Medium Sensitive: For medium breed adult dogs (aged 12 months & over, weighing between 11-25kg) with sensitive digestive systems. Concept for Life – Mini Adult: For small breed adult dogs (aged 10 months & over, weighing between 1-10kg). Concept for Life
- Mini Junior: For small breed puppies, young dogs (aged up to 10 months, adult weight between 1-10kg) as well as pregnant & lactating dogs. Concept for Life
- Mini Senior: For small breed senior dogs (aged 8 years & over, weighing between 1-10kg). Concept for Life – Mini Sensitive: For small breed adult dogs (aged 10 months & over, weighing between 1-10kg) with sensitive digestive systems. * Special offer items have limited availability & are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only & do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.