The brand was started in a quaint teddy bear shop in the picturesque location of Cheddar Gorge in Somerset. Trading as the Gorge Bear Company, the shop established themselves as one of the leading bear specialists in the country. Eventually branching out online in 1999 the brand now ship their collectible teddy bears all over the world. The site is popular amongst collectors who can browse through over 4000 products online. The website are stockists of the hugely collectible Steiff bears which attract collectors from far and wide. The brand are continuing to grow in popularity, and have opened a second branch in nearby Taunton in 2004. Their huge range of products means there is something to suit any occasion and all budgets.