D&AD The Copy Book

Product Description

This title focuses on the words that sell & the brains behind the ads. In 1995 the D&AD published a book on the art of writing for advertising. Though now outdated the best-selling book remains an important reference work today
- a bible for creative directors. D&AD & Taschen have joined forces to bring you an updated & redesigned edition of the publication including works from the last 15 years. Regarded as the most challenging field in advertising copywriting is usually left to the most talented professionals
- often agency leaders or owners themselves. The book features a work selection & essays by 48 leading professionals in the world including copywriting superstars such as David Abbott Lionel Hunt Steve Hayden Dan Wieden Neil French Mike Lescarbeau Adrian Holmes & Barbara Nokes. Looking for the clues to well-written effective & compelling stories that make great advertising? Look no further.