Sur/petition

Product Description

Don't chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity & inventor of lateral thinking teaches you how to move beyond the baseline of competition & find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses & creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate & even dangerous for your business 2. The difference between traditional competition & sur/petition 3. The meaning of `valufacture' & how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' & create a new winning game.