The b Store Beaver Jersey Swaetshirt in Grey Marl from the b Store Clothing Spring/Summer 2011 collection. The b Store clothing label launched in 2001 is designed in house by co-owners Matthew Murphy and Kirk Beattie the bStore clothing collection represents stylish basics – something classic with a modern edge and ultimately the completing items of your wardrobe. Following its success and early renown for carrying innovative labels the store moved in 2006 to its current location on Savile Row