Excellent Flavour, 1st Ever Strawberry To Be Shortlisted For The Chelsea Flower Show Plant Of The Year. this Is A Main Season Selection Which Has Been Released As A Direct Result Of Its Significantly enhanced Flavour And appearance Compared To Elsanta. The Fruit Is Very Regular In Shape, Is Firm In Texture, Attractive In Appearance With Glossy Fruits and With a Stunning flavour.plant Strawberries In A Sunny Position, Into Moist But Free Draining Soil. Plant With The Base Of The Green Stems (known As The Crown) Level With The Soil.water Well Throughout The Season.strawberry Malling Centenary Is Protected By Plant Variety Rights & Cannot Be Propagated Even For Own Use & Resold Without Licence.