Enrich & protect your colour with KMS California Color vitality Shampoo & has been concentrated for use on colour treated hair. This gentle purifying shampoo eliminates pollutants & residues that can dull your hair, while enhancing & preventing colour treated hair from fade. It dramatically will help keep your colour fresh & vibrant up to 3 times, locking in colour as well as restoring colour radiance.KMS California Color vitality Shampoo has built in UV filters to protect hair from the sun & environmental stresses which can lead to colour fade. It’s jam-packed with key nutrients, Pro Vitamin B5 to add strength & protection to the delicate hair cuticle which aids colour seal. Extracts of Lilac protect & rebalance both hair & scalp & Ginger extracts stimulate the scalp & help seal split-ends thus preventing hair breakages. This richly hydrating formula will leave hair nourished & hydrated supplying you with superb shine & colour intensity that looks a fresh as the day it was applied. Hair will be more manageable & free from tangles whilst your precious colour will be beaming with the most vibrant & radiant shine. Apply to wet hair & lather, repeat if needed. For truly intense & long lasting colour use with KMS California Colorvitality Conditioner.