Improve & ensure your colour forever with KMS California Color vitality Shampoo which has been target for use on colour treated hair. This tender cleanser removes contaminations & build-up that can dull your hair, while protecting colour treated hair from blur & fade. It will help keep your colour crisper, fresher & tremendously vibrant up to 3 times longer, securing colour & restoring colour brilliance.KMS California Color vitality Shampoo has implicit UV filters which protect hair from the visible effects of the sun which can prompt colour fade. Its stick stuffed with nutritional supplements, Pro Vitamin B5 protects & strengthens the delicate layers of the hair shaft sealing in colour. Lilac extracts rejuvenate & rebalance both hair & scalp & extracts of Ginger help seal & protect split-ends preventing hair breakages. This superbly hydrating recipe will leave hair fed & hydrated supplying you with a wonderful shine & intense colour force that looks as fresh as a daisy. Your hair will be feel absolutely divine, that’s manageable & tangle free whilst your favourite colour will be revamped into spirited healthy looking hair. Apply to wet hair & foam, repeat if required. For positively extraordinary & durable colour use with KMS California Colorvitality Conditioner.