Foxdenton are often asked; What makes your Sloe Gin recognisably different ? So what is difference? To the eye. This Sloe gin is paler than others. Foxdenton don't add any colourants so the paleness is a result of the way they treat their Sloes & that its all natural. On the nose, this Sloe Gin is quite ginny. Foxdenton Sloe Gin is appreciably drier. They use less sugar so the end result is less like a liqueur but is still very easy to drink. Foxdenton make their Sloe Gin at 29% ABV. stronger than nearly all other Sloe gins, this does give rise to a higher costs but they think it gives this Sloe Gin real bite. So although Foxdenton only use Sloes Sugar & Gin as do the other makers they really do make a Recognisably Different Sloe Gin.