We're a new, independent company formed in 2010 by serial entrepreneur Gavin Edley. After drinking regular tea for a number of years, Gavin – being a big fan of exercise & fitness
- began to move onto beverages that delivered even greater health benefits – herbal, black, green, white, & oolong teas. But the only tea that delivered something he could actually 'feel' after he drank it, was Matcha green tea. The benefits of increased mental stimulation & a sense of relaxation & calm became immediately apparent in his workouts & in everyday life. When he drank Matcha, he felt more 'complete' & focused in general – just minutes after consuming it. Realising the massive physiological benefits of drinking Matcha, & knowing how popular the drink already is in Japan & North America, he set out to introduce the ' Matcha experience' to the UK & the rest of the World. Vitalife have since developed into one of the leading brands for matcha, with a focus on quality & competitive prices for this premium beverage.