Non-foaming formula for normal to fine beard types. One of the main causes of nicks while shaving is the air pockets that often form between the razor & the face. Heavy foaming lathers can actually encourage such pockets to form. American Crew's modern, non-lathering formula is an easy, light application & rinses clean from any razor. This product gives all glide, no drag. A pleasant tingling sensation lets you know this product is working as it leaves skin cool & refreshed. How to use: Wet face with warm water. Apply a thin layer of gel onto beard & shave as usual Follow with Post-shaving cooling lotion.