We SC, We are the Superlative Conspiracy, is a Swedish clothing brand based mainly on skateboarding influences. The brand was founded in 1999 & first became famous through sponsoring many Swedish underground artists & musicians with connections to the skating world. Today, We SC is one of Sweden's biggest clothing companies, & continues to flourish with their underground alternative image. This classic pull over hooded sweatshirt in Dusty Beige features the We SC logo in Black. This is a new colour way for AW 2012