Product Overview Redken All Soft Shampoo 300ml is a favourite of our stylists because it uses Argan Oil technology to leave your hair exquisitely soft – especially good if you have brittle or dry hair. In fact, you can expect 15 times more conditioning* from this shampoo because it also uses Redken’s Keratin Enrich Complex to nourish, soften & strengthen your hair right from the core. Benefits Argan oil & other active ingredients give your hair plenty of moisture & softness. Our experts love this product because it improves the texture of dry or brittle hair no end, which makes it easier to achieve a real pro styling finish. Key Technology Redken All Soft Shampoo benefits from the New York company’s own Keratin Enrich Complex & Interlock Protein Network innovations. This product works best when it’s used with Redken All Soft Conditioner.