Product Overview Our stylists love Redken Blonde Idol Shampoo 300ml which is a sulfate free shampoo with Kera Bright System which helps to preserve your blonde tones keeping your hair looking great. Benefits With a ph balanced formula, Redken Blonde Idol Shampoo cares for your hair, gently cleansing & softening your blonde hair. Containing kerabond, latic acid & violet leaf extract it helps to give your hair the boost it needs to keep your blonde hair shining.