Product Overview Blonde hair needs Redken Blonde Idol Shampoo 1000ml to care it, gently cleansing away dirt & impurities & leaving hair feeling soft & shining. Benefits With a ph balanced, sulfate free formula Redken Blonde Idol Shampoo cares for blonde hair helping to illuminate your colour. Featuring Kerabond, lactic acid & violet leaf extract it helps to hydrate & strengthen your hair leaving it looking & feeling great.