Product Overview L’ Oréal Professionnel Série Expert Shine Blonde Shampoo 250ml is a luscious, brightening shampoo that is designed to bring back the colour clarity to blonde hair. Benefits Enriched with a unique Ceraflash technology, this illuminating shampoo contains violet micro-pigments, which help to neutralize unwanted brassy tones for more vibrant results. It is formulated with anti-hard water agents, in order to remove impurities that would otherwise seek to dull your shine.